The media landscape in the 21st century is incredibly fluid.  How, when and where to spend your advertising dollars is more difficult to determine than ever before.  IB Media has “been there and done that”, considering and recommending every conceivable avenue to reach target audiences for local, regional and national advertisers.

Our media planning process is predicated on asking the right questions to determine your target market and how best to reach it.  Our disciplined approach has been appreciated by our clients for years as it has provided them with a sense of partnership and understanding.

The company we keep is best exhibited by the companies we have served.  Ira is proud to have planned media campaigns for the following marketers:

Earth Fare LOGO
ISE logo
Taco Bell logo
BK logo
Radio Shack logo
General Electric Electronics logo
Stouffer’s Frozen Foods logo
Taster’s Choice Coffee logo
Iron City Beer logo
Rich Sea-Pak logo
McDonald's logo
Primo Water logo
Mt. Olive Pickles logo
Matts Beer logo
Canandaigua Wine logo
Yadkin Valley Bank logo
Jefferson Pilot Financial logo
TWC logo
SkyBox logo
Pirates logo
NC Commerce logo
Goodyear logo
Carvel logo
Broyhill logo
Cort logo
Niagara Mohwak logo
GSK logo
Qunitiles logo
Sentara logo
Caromont logo
Boehringer Ingelheim logo
BCBSNC logo
Purelife Naturals logo
Stanley Furniture logo
Coleman logo
Foodland logo
Lawn Doctor logo
GRTVB logo
SCFOF logo
Carolina Hurricanes logo
T-Mobile logo
Bruno Magli Shoes logo
Hathaway Shirts logo
Jordache Jeans logo
High Point University logo
University of North Carolina in Chapel Hill logo
NC Dental Society logo
Syngenta Professional Products logo
Monarch logo
Kodak
Chef Pierre
Primland
NCT&T
Goodyear
Aaron's
Nutrisystem
Georgia Pacific
Quick Step
Novartis
JCI
Healthtex
Alcoa
Agway
WFU
NCMA
UNC Charlotte
Mobay
Volvo

We treat your advertising dollars as if they were our own.

 

Ira BassMedia Planning