Satisfied Clients and Co-Workers Speak Out
“What a true pleasure to work with Ira. He's smart, strategic, creative and an expert at media. Ira is great at tackling any media challenge. Ira is a wonderful leader, making a significant contribution to the strategic direction of the agency. He is a terrific manager and built a strong team of professionals. If you have the opportunity to work with Ira, take it! You won't regret it.”
Natalie Perkins
Former President
Trone Advertising
“Ira treats your media budget as I want my broker to treat my personal investments. He protects your money, treating it like it was his own. He is your advocate, maneuvering and manhandling the media vendors so you get the best deal. He's creative, blending proven avenues with thoughtful alternatives. He relentlessly pursues bargains and added value but not at the expense of quality. He's energetic and enthusiastic because he knows media is not brain surgery; it's far more interesting. He's focused on doing the right thing, a tremendous negotiator, a delight in presentations.”
Mike Fox
Former President
Trone Advertising
"I have many exceptionally positive recollections of Ira Bass from when he worked at Eric Mower and Associates (EMA). Ira was both a first-tier professional and a first-rate person. He worked hard, worked smart and worked well with others. Our clients liked him and liked his work. We did not want to see Ira leave us when he chose to do so and we have always regretted that he did. There are many still at EMA who stay in touch with Ira after so many years. Understandably.”
Eric Mower
Chairman and Chief Executive Officer
Eric Mower and Associates
“Ira is quite simply the most creative, strategically-minded media professional I have worked with in my 25+ year career in marketing and communications. He has a client-focused approach that leads to on-target recommendations and programs that deliver real-world results. His insatiable curiosity leads him to stay on the leading edge of media strategy and be able to seamlessly merge traditional and new media options into truly integrated plans. Hire him. You won't be sorry.”
Tom McCall
Former SVP and Partner
Eric Mower and Associates
"I have had the opportunity to work with Ira for over a decade on spot market media-specific issues. He is a consummate pro, well-informed on trends and new technologies, an insightful planner, well-respected by media executives and an extraordinarily likeable person. Ira possesses exceptional presentation skills. Spending time around Ira is productive, successful and downright fun! "
Steve Pasierb CEO/Partnership for a Drug-Free America "Ira is one of a kind. Top notch in understanding and providing media strategy and solutions for various clients, along with his communication skills. Clients and co-workers trust and respect Ira. He is a master at managing and developing others to excel. He has a passion for the media business and really cares about the work he does and the challenges of his clients." Steve Roesel, Director Integrated Marketing and Media Solutions
GlaxoSmithKline
“To call Ira Bass a Media Guy is to miss the very essence of what makes Ira special. When you partner with Ira, you PARTNER with Ira. He becomes thoroughly vested in your business, and will far beyond the ordinary to achieve success. He's kind, reliable, and innovative. I can think of no more qualified than Ira for you to do business with.”
Paul Harrington
SVP/CD
Palio
“Ira is a very seasoned and strategic media mind. He was very knowledgable about the media landscape and was able to leverage his expertise on behalf of our clients. And our clients really enjoyed working with Ira...aside from being a Yankee fan he is near perfect.”
Dan Dahlen
Former President
Rockett, Burkhead & Winslow
"It is such a pleasure to work with you. You understand the business and know how to get things done so it becomes a win win for everyone.
We look forward to working with you on many projects in the future."
Bernie Mann, Publisher Our State/NC Signature
“As Director of Marketing with the national laminate flooring brand of Quick Step, Ira managed a multi-million dollar trade and consumer campaign. I really didn't’ appreciate the value he brought to our company until we went out and bid the business with the major international advertising houses and media buying giants where Ira’s relationship and understanding of the business quickly put into perspective how good he really is. He came through with flying colors. I’m now with Kronoswiss of America. We will definitely be calling on Ira for future services.”
Tim Tipton, COO Kronoswiss of America “Can you ever truly collaborate with your advertising agency? You can when Ira is managing your account. Unfailing in his commitment to bring relevance, value and results to any marketing effort, he listens and works together with clients to achieve your goals. A dedicated and ethical professional that I have great respect for. Not only is he an expert in his field, he is a pleasure to work with.”
Sheila Carter
Marketing/Corp. Communications Manager
Carolina Hurricanes Hockey Club
“Ira Bass is the kind of guy you trust. You just do. And for good reason. He's one of the most gifted media specialists I've run across in the advertising industry, and his commitment to his company and the concept of virtual media procurement is in line with the technology curve that is helping the ad world evolve. Trust him. Use him. You'll be glad you did.”
Jim Mitchem, Owner
smash communications“I’ve worked with Ira for many years and have collaborated with him on a variety of projects. Consistently, he brings his vast knowledge and expertise to every project he tackles, providing creative and innovative solutions. Not only that, his sharp wit and easy-going manner makes him a lot of fun to work with!”
Ross HarrisThe Harris Partners LLC"Ira and I worked together at a satellite office of Malone Advertising, in Charlotte, NC. I recall Ira as being the most passionate and creative "media" person I'd ever had the pleasure of working with. His presentation style was dynamic, his mind for media was dazzling and his collaboration with the creative team was exhilarating. I've often spoken of Ira fondly to colleagues of mine in the context of "Now, HE was a media guy who really knew the business of creatively selling."
Kurt Richards
VP, Creative Director at GSW Worldwide
“The first thing that I noticed about Ira was his ability to listen. Ira genuinely listens to you and then makes an educated decision about what he is going to offer to you for advice. He is someone that you can trust and confidently build a strong relationship with and know that he will always have your best interests in mind. You will be extremely satisfied to do business with Ira Bass.”
Michael Barnes
VP Sales and Operations
Carolina Connections, Inc
"Ira was always the one person I always wanted on my team when it really mattered. He could quickly asses the needs of the business and find strategic solutions to address them. Although Ira led the media team when we worked together, his approach was always "What tools can we use to build this business?" rather than "How can we develop a strong media plan?" As a result, our solutions were always specifically relevant to the business goals of our client. On a personal level, Ira is someone that is a friend right from the start."
JoAnn Miller
VP/Marketing, Carquest
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Virtual Media Director
