IBMedia
“What a true pleasure to work with Ira. He's smart, strategic, creative and an expert at media. Ira is great at tackling any media challenge. Ira is a wonderful leader, making a significant contribution to the strategic direction of the agency. If you have the opportunity to work with Ira, take it! You won't regret it."
-Natalie Perkins, President, Clean Design
“Ira treats your media budget as I want my broker to treat my personal investments. He protects your money, treating it like it was his own. He is your advocate, maneuvering and manhandling the media vendors so you get the best deal. He's creative, blending proven avenues with thoughtful alternatives. He relentlessly pursues bargains and added value but not at the expense of quality. He's energetic and enthusiastic because he knows media is not brain surgery; it's far more interesting. He's focused on doing the right thing, a tremendous negotiator, a delight in presentations.”
-Mike Fox, Former President, Trone Advertising
"I have many exceptionally positive recollections of Ira Bass from when he worked at Eric Mower and Associates (EMA). Ira was both a first-tier professional and a first-rate person. He worked hard, worked smart and worked well with others. Our clients liked him and liked his work. We did not want to see Ira leave us when he chose to do so and we have always regretted that he did. There are many still at EMA who stay in touch with Ira after so many years. Understandably.”
-Eric Mower, Chairman/CEO, Eric Mower and Associates
"I have had the opportunity to work with Ira for over a decade on spot market media-specific issues. He is a consummate pro, well-informed on trends and new technologies, an insightful planner, well-respected by media executives and an extraordinarily likeable person. Ira possesses exceptional presentation skills. Spending time around Ira is productive, successful and downright fun! "
- Steve Pasierb, CEO/Partnership for a Drug-Free America
reviews
"Ira is one of a kind. Top notch in understanding and providing media strategy and solutions for various clients, along with his communication skills. Clients and co-workers trust and respect Ira. He is a master at managing and developing others to excel. He has a passion for the media business and really cares about the work he does and the challenges of his clients."
-Steve Roesel, Director, Integrated Marketing and Media Solutions, GlaxoSmithKline
“As Director of Marketing with the national laminate flooring brand of Quick Step, Ira managed a multi-million dollar trade and consumer campaign. I really didn't’ appreciate the value he brought to our company until we went out and bid the business with the major international advertising houses and media buying giants where Ira’s relationship and understanding of the business quickly put into perspective how good he really is. He came through with flying colors. I’m now with Kronoswiss of America. We will definitely be calling on Ira for future services.”
-Tim Tipton, COO, Kronoswiss of America
