1 – First Impression: Get a photo that has a solid background. Smile, look engaging and dress professionally. Wear what is appropriate for your industry.
2 – Be Found: Infuse your Headline with Searchable Keywords. Don’t waste this section with your ‘title’. This area is the #1 most searchable area on your profile. Which words would the recruiters use to find you? Think about it and use those intentional words. You have 120 characters to use in your headline so use them all.
3 – Tell a Story: Write your Summary in the 1st person and make it into a story. How and why did you get to this point in your life and career? Talk about your strengths using strategic keywords. Keywords will help you be found by Recruiters. After reading your summary you want people to think, “I’ve got to meet this person”!
4 – Be Brief: Shorten your job descriptions. We have trained recruiters and they told us they will only take the time to read 3-4 sentences when numerous positions are listed.
5 – What Do People Think of Your Work? Make sure you have at least 7-10 current recommendations from a variety of people you have worked with throughout your career. These are your testimonials!
6 – Be Accessible: Place all of your contact information throughout your profile. Make it easy for people to reach you.
Linda Bass, COO and co-owner of IB Media LLC, is ‘The LinkedInCoach’ as well as director of business operations, public relations and new business development. IB Media is committed to delivering innovative media-savvy services based on superior industry knowledge, a real understanding of their client’s objectives and a genuine passion for what they do.
Linda’s passion lies in teaching groups, companies and individuals how to use LinkedIn strategically to grow their business. Through LinkedIn workshops and one on one coaching, she empowers her clients with the tools to maximize their LinkedIn profiles, grow their business, market themselves and expand their professional network. Linda shares her knowledge of LinkedIn with business owners, job seekers, and groups who can benefit from the use of this effective tool towards reaching their professional goals.
Feel free to connect with Linda on LinkedIn or email her at LindaBass@IBMedia.biz